Repucom

Comprehensive Sponsorship ROI Database Captures Every Second of Televised Brand Exposure in Major U.S. Sports

New York (September 9, 2009) – Repucom International announced its newest innovation in the field of sponsorship and broadcast return on investment measurement -- Repucom Sport24 -- establishing the first broad scale syndicated data base of brand exposure for brands, rights holders (leagues/teams/events), broadcasters and marketing agencies. 
Specifically, Repucom Sport24 will analyze every brand exposed in every second of every major league televised in the country including: NFL, NASCAR, NHL, NBA, PGA Tour, NCAA Football, NCAA Basketball and many others.  MLB will be included from Post Season 2009 forward.
Additionally, Repucom Sport24 will include major daily peripheral media programming and highlights shows such as ESPN SportsCenter.     
Through a category exclusive relationship with The Nielsen Company, Repucom Sport24 will utilize Nielsen ratings and audience data on local and national levels to establish media equivalencies on a media-based Cost per Thousand model for actual audiences and specific demographic segmentations.
“For a number of years the market has called for a reliable source of complete exposure data across all the major sports in the US.  Covering over 19,000 hours of sport annually, Sport24 will deliver on all counts,” said Paul Smith, CEO and Founder of Repucom International.  “To have the Nielsen ratings blended in the data creates an unparalleled source of information of this type,” he added.
In addition to Sport24 in the United States, Repucom has launched a similar sport-specific global product, Football24, (covering all English Premier League and UEFA Champions League matches plus highlights programming).
Referring to the multi-billion dollar sports market Mr. Smith concluded that “The sports industry is ideally positioned to capitalize on its ability to deliver brands “DVR-proof” media value within its content.  Repucom Sport24 will provide stakeholders on all sides of this equation with a robust tool to measure the performance of this prime media real estate in a media context.”

About Repucom

Repucom International has rapidly grown into the world’s foremost authority in measuring the value and effectiveness of brand exposure within all forms of sports and entertainment media.  Utilizing proprietary biometric image detection software, industry leading media metrics and reporting tools, market exclusive access to U.S. Nielsen ratings for sports broadcast exposure and a deep understanding of how brand exposures are delivered inside of broadcast content, Repucom services over 500 major consumer brands, content rights holders, broadcasters and marketing agencies around the world.  Founded in 2004, this privately held company has a global network of 10 wholly owned and operated offices and nearly 300 employees.

For Further Information contact:

Kaitlin Rosenberg,
T: 203-975-9000
E: sport24@repucom.net

Repucom America announces exclusive agreement with Nielsen; Addition of Nielsen ratings creates the leading analysis service for measuring content in televised sports in the United States

New York, NY – [January 12, 2009] Repucom International, a global leader in the measurement of sports broadcast content, today announced the establishment of an exclusive long-term agreement with The Nielsen Company.

The announcement coincides with a recent decision by Nielsen to refocus its sports sponsorship measurement practice in the United States.

The groundbreaking partnership will cover three key initiatives:

• Existing Nielsen Scorecard clients will be offered the preferential opportunity to transition to and become clients of Repucom.
• Nielsen will exclusively use Repucom services where it requires such information for its broader research products.
• Repucom will have exclusive access to local and national television ratings data in its area of business in the United States.

“We are delighted to be entering into this exclusive agreement with Nielsen” said Paul Smith, President and Founder of Repucom. “To be chosen by the leading research agency in the world through this arrangement speaks volumes about Repucom’s ability to deliver best in class results to clients seeking to effectively measure their return on investment in sports and entertainment media.”

Using its proprietary image detection technology, Radiuss, Repucom currently analyses and reports exposure of brands in major sports and entertainment broadcast programming. With the addition of ratings and associated demographics to the Repucom product and services this partnership establishes Repucom as the preeminent measurement and valuation platform of its kind in the United States.

“Sport as a marketing medium grows in the importance every year but increasingly the resources and methodologies required to deliver the highest standard of information in the space are becoming specialised. At Nielsen we recognise that we have an obligation to deliver global best practice to our clients and in this instance Repucom represents such standards” said Tom Ziangas, Senior Vice President of Nielsen Sports.

Today’s announcement represents yet another exciting milestone for Repucom International. From its inception in Australia in late 2004, the group has grown rapidly with operations in Australia, Singapore, USA, Korea, Japan, India, UK and Canada. Repucom’s continuing focus on research and development has helped establish its technology and products as best practice in the research and analysis of sports and entertainment media. With an increasing scrutiny of media spend in 2009, Repucom’s services are helping companies to optimise their marketing investments, as well as deliver return on investment intelligence necessary for senior management and boards.

About Repucom

Repucom is a full service brand and broadcast analysis provider. Repucom provides it clients with the most accurate and evidence-based brand analysis information available in the global marketplace today. Utilising leading media metrics, cutting-edge image detection technology and specific brand recognition software, Repucom analyses the brand exposure generated across all forms of media. For more information please visit www.repucom.net.

For Further Information contact:

Lynne Anderson
T: 02 9667 0326
E: landerson@repucom.net

Ben Heyhoe Flint has accepted the role of Regional Director for Repucom International – Asia and will be leaving OgilvyAction Sports & Entertainment at the end of the year. Repucom International is one of the fastest growing sponsorship research companies worldwide and Ben will oversee operations in Singapore (covering ASEAN & Greater China), Japan and Korea, reporting in to the company’s headquarters in Australia.

Ben is taking over from Danny Townsend who is relocating to Europe to run Repucom International - Europe, Middle East, Africa and South Asia, having set up the Asian business in 2006.

Flint says: "I'm thrilled to be joining the team at Repucom International, especially at a time when accountability is becoming paramount. Brands, rights holders, governments and broadcasters all want to know the effectiveness of their sponsorship dollars and Repucom International represents the gold standard for providing this information."

Danny Townsend states “It is an exciting time for our business in Asia and Ben’s appointment will facilitate our progression to the next growth stage. Ben shares our entrepreneurial spirit, is a well respected industry expert and is perfectly placed to maintain the momentum we have built up over the last three years.

Bill Pulver, Repucom International’s Executive Chairman agrees, “We are delighted to have Ben joining our team. He has the right credentials to take our business forward, in what could be a challenging year for the sports and media industry. With his industry knowledge and expertise and Repucom International’s market-leading tools, we look forward to further expansion of our Asian market leadership in 2009 and beyond.”

Ben will be based in Repucom International’s Singapore office and officially take up the position on January 12th 2009. Danny Townsend will be relocating to the company’s London office in February 2009.

Notes to Editor:

About Repucom International
Repucom is one of the world’s leading sponsorship, broadcast and sport research and evaluation companies. Repucom is an independent company and does not sell, manage or deliver leverage campaigns around sponsorship activity.

Repucom currently has wholly owned offices in Australia, Singapore, The United States of America, The United Kingdom, Japan, India and South Korea. We gather information and insights across the industry to deliver market-leading intelligence to the world’s biggest brands, sporting bodies, government bodies, agencies and broadcasters.

About Repucom International – Asia
Repucom International – Asia currently works with the region’s leading sports rights owners such as the Asian Football Confederation, World Sport Group and Asian Tour. Repucom also works closely with regional TV broadcasters MTV, ESPN Star Sports, Star TV and AXN in evaluating brand exposure in broadcast. Repucom also provides sponsorship ROI services to brands such as Emirates Airline, Red Bull, Sony, LG, and Samsung