Repucom

Repucom is a full service brand analysis and research agency. Set up in 2004 as an extension of the successful sponsorship and brand activation company — Total Sport & Entertainment (TSE), Repucom is part of the Communicom Group of companies.

TSE was founded in 1994 by Communicom Group Managing Director Paul Smith to assist brands in maximising and better understanding their activities in the sports sponsorship market. After years of leveraging and servicing brand clients, TSE via feedback from clients identified an inherent lack of quality information on evaluating, benchmarking and comparing the relative success of their sponsorship efforts.

Paul is President and CEO of Repucom International and is heading up the Repucom America organisation, based in Stamford, Conneticut.

Bill Pulver is Chairman of Repucom International and is based in Sydney, Australia. Bill has 25 years of sales, marketing and executive management experience in the research industry with ACNielsen, holding the position as President and CEO of NetRatings Inc prior to joining Repucom.

Repucom was founded after discovering a digital technology that could finally analyse brand exposure in television broadcast in an accurate, consistent and verifiable manner. This a major leap in accountability from the manual stopwatch driven reports which typify the data from traditional providers occupying the market. Traditionally the market has depended on ‘people power’ to capture and record brand images — a notoriously time consuming, inaccurate and non-repeatable process. Now for the first time, it's possible to measure on-screen branding and logos more accurately and consistently.

Utilising unique image recognition software based on more than 15 years of leading edge scientific studies, Repucom Brand Analysis was launched into the Australian market and is now used by over 120 brands, rights holders, media buyers and television broadcasters across Australia.

In 2005, Repucom began operations in Asia servicing clients from the Asia Pacific hub of Singapore. Repucom has since opened operations in America, Korea, UAE, India and South Africa.

Repucom is committed to providing quality service to its clients and will continue to push the envelope in terms of analysis applications, accuracy and insight.