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You may have known us as SPORT+MARKT, IFM Sports or REPUCOM, but we have now unified our three brands to form a single, worldwide presence.

We are REPUCOM: the global leader in sports marketing research.

This step is the culmination of a process that began in 2010 when REPUCOM merged with SPORT+MARKT to form the RSMG Insights group, creating a global network comprising 1,400 employees. Another significant expansion was made in 2012 with the acquisition of IFM Sports group, which included both IFM Sports and IFM Sports Marketing Surveys.

As REPUCOM, we bring together 25 years of experience and expertise in sport business. This is our DNA. We help our clients better understand their target groups in sports and, in doing so, to make better sponsorship decisions. As the market and thought leader in our industry, we offer independent market insights and consultancy from a single, global source.

That means our experts in more than 20 offices around the world monitor media, conduct market research, observe the activities and distil the opinions of fans every day to provide the knowledge you need to achieve value in marketing and sponsorship.

We work with the top brands, agencies, clubs, rights holders, broadcasters and public sector organisations across every branch engaged in the sports industry.

Welcome to REPUCOM.